Thursday, July 24, 2014

Modernism & McKim

Winifred Avery and the unnamed Modern Priscilla
designer I've been discussing in the past few weeks
may have envied Ruby Short McKim's success in
appealing to the 1920-40 quilt audience with
her modern designs.

Although McKim's designs were difficult to piece
and rather radically new, many quilts were made.

McKim seems to have figured out the winning mix
of sentiment, tradition and modernism.
Her "Three Little Pigs" applique and embroidery
was quite popular based on the evidence of surviving examples.

Was it novelty, good design or marketing
that made McKim Studios such a success?

See the McKim Studios website here:

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