"Persian" in three colorways by Elza Sunderland.
Placemat design from the Los Angeles
County Museum of Art collection.
Elza Willheim Sunderland (1903-1991) was a mid-century California
designer who produced "Elza of Hollywood" fabrics for home sewing and manufactured
Ad for shelf paper designed by Elza of Hollywood
Born in Hungary, Elza Willheim came to the United States when she was a child. She attended school in New York and came to define "Color-fornia" with her pattern design for the new textiles of the 1940s and '50s,
such as printed terrycloth and new synthetics for bathing suits.
Sunderland's extensive archives, primarily croqui (gouache watercolor paintings) for designs, are in the collection of the Los Angeles County Museum of Art:
An article about her in the L.A. Times in 1986: