Monday, November 25, 2013

Modern Print Monday: Stockholm Floral

My new Modernism collection from Moda
had to include a circular flower.

I've had this mid-century yardage for quite a while.
I used to think of it as apron fabric
but now I realize it was once the height of modernism. 

Each of the prints in this line is named for a European city. I called the reproduction Stockholm to acknowledge another capital of modern design.

But it's early 20th century Vienna and the Viennese Workshop (Wiener Werkstätte)  that originated the classic circular floral (Mary Engelbreit has called it a fried egg flower.) 

Riva by Josef Hoffman
About 1910

Vorgarten by Wilhem Jonasch, 1910

Fashion Illustration
in postcard form
by Maria Likarz

Another Wiener Werkstätte card

Read more about Wiener Werkstätte textiles here:

And more about these minimal floral abstractions at this post:

1 comment: